Top 10 most creative people in business

This year's 100 Most Creative People offers our own, idiosyncratic perspective on business. The selections reflect the breadth of news ideas and new pursuits at play in our business landscape. Here we present the top 10 from list of innovators.

10. Qi Lu – President of Online Services, Bing; Microsoft

It's hard to imagine software giant Microsoft in the role of David, but up against the search Goliath Google, the casting fits. Spurning the antiquated practice of releasing new updates every couple of years, Lu is creating an environment where live-cycle updates and product improvements are constant. Bing's share of the search business is still only about 12%, but if anyone can turn a pebble into a deadly stone, Lu is the man. More after the break...

9. James Cameron – Filmmaker, Lightstorm Entertainment

Not only did Avatar become the highest-grossing film in history (nearly $2.7 billion worldwide) — surpassing Cameron's previous record setter, Titanic — but its visual spectacle and technical mastery also laid to rest any doubts about 3-D as a profound medium for live action and artistic ambition. When it comes to the business of Hollywood, Avatar cemented his place in the realm of the gods.

8. Hannah Jones – VP of Sustainable Business and Innovation, Nike

Jones says she joined Nike's sustainability team to test whether it was "more effective to shout from the outside or work from the inside." Her conclusion: The creative combination of both is the most potent. She has paired Nike with NASA and venture capitalists to address water shortages; with Creative Commons to launch GreenXchange, a platform for companies to share green intellectual property; and with PopTech to create an Open Collaboration Lab for scientists and engineers.

7. Chris Anderson – Curator, TED Conferences

As chief curator of TED — the Long Beach, California, conference of multidisciplinary luminaries turned viral-video phenomenon turned cultural juggernaut — the Brit has guided it into a newly global, open-source phase this year. Volunteers have translated thousands of videos into 76 languages and introduced TEDx, independently organized events that in the first year has produced an astonishing 500 gatherings in 70 countries and 35 languages.

6. Steve Burd – CEO, Safeway

Steve Burd played a crucial role in the recent health-care debate. The exec appeared repeatedly on Capitol Hill to describe the health and financial benefits of the grocery chain's unconventional wellness program, which includes lower insurance premiums for nonunion employees who maintain healthy blood-pressure and cholesterol levels and don't smoke. Burd insists that the company's health-care costs rose just 2% from 2005 to 2009 compared to a nearly 40% increase for most companies. "The Safeway amendment" — a provision that increases the incentives companies can pay healthy employees — is now law.

5. Ryan Murphy – Creator and Producer, Glee

The Peabody-winning Fox series Glee, his satire about a high-school show choir, has become a ratings rock star. It's the No. 1 show among female teens and the top new show among women 18 to 49, and more of its viewership is made up of 18- to 49-year-olds in households making $100,000-plus than any other broadcast-network show.Glee has also spawned more than 50 iTunes singles — Murphy picks all the songs himself — as well as three soundtracks and a sold-out concert tour.

4. Shiro Nakamura – Chief Creative Officer, Nissan

 With the zero-emissions Leaf — which goes on sale later this year and is the first global mass-market electric car — he has tried to put his finger on the consumer pulse and make a car that will sell. "We did not want to make something very strange for just the niche buyer," Nakamura said last year. That hews to his belief that creativity at its best isn't about just doing whatever you want: "More designers have to understand the values of society and the people they are creating the vehicles for."

3. Elizabeth Warren – Consumer advocate, Congressional Oversight Panel

By calling the likes of Citigroup CEO Vikram Pandit on the carpet, jawboning with Jon Stewart, and pushing to create a consumer financial protection agency, Harvard law professor Elizabeth Warren has taken what could have been a paper-pushing position as chair of the Congressional Oversight Panel on the bank bailout to the forefront of the public conversation over financial reform.

2. Eddy Cue – VP of Internet services, Apple

Steve Jobs may own the limelight, but Eddy Cue holds the key to the Apple kingdom. Cue runs arguably the most disruptive 21st-century Web businesses: iTunes and the App Store, the latter of which is poised to create a $4 billion app economy by 2012. Cue's next campaign will be challenging Amazon's Kindle dominance, with the Cupertino cocktail of the iPad and the iBook store.

1. Lady Gaga – Pop Artist

Gaga broke through last year as a global phenomenon, musing on "disco sticks," channeling Madonna's glitter-glam fashion, and cribbing shock-rock performance notes from Alice Cooper. Gaga has done something unprecedented, melding her inspirations with au courant dance pop and Web savvy to build a business empire notable for both the speed of its creation and the diversity of its platforms.

Cascamorras — Festival Celebrated in Spain

According to legend, the origin of "La Fiesta del Cascamorras" can be traced back to 1490, when Don Luis de Acuña Herrera decided to built the Church of Mercy in the town of Baza, where a Moazarabic mosque had previously been erected. While chiseling a block of plaster, Juan Pedernal, a worker from the nearby town of Guadix, heard a soft, soothing voice coming from inside a cavern, which said "Have mercy!". Upon examining the cavity he stumbled upon a statue of the Virgin Mary, that came to be known as "Our Lady of Mercy". More images and video after the break...

You would think finding a miraculous statue was a joyful event for everyone, but in reality, its discovery caused turmoil between the towns of Baza and Guadix. After the two towns argued about the ownership of Our Lady of Mercy, courts of the time decided the statue would remain in Baza, while rights to host celebrations on every September 8th be given to the people of Guadix. It was also agreed that if ever a commissioner from Guadix would enter the town of Baza and reach the Church of Mercy without getting stained by locals, he would be allowed to take the holystatue to his home town.

And that takes us to the modern Festival of Cascamorras. The first Cascamorras was builder Juan Pedernal, and every year since his first attempt to recover thestatue he discovered, his place has been taken by other locals from Guadix. Every September 8th, the people of Guadix journey to Baza to hold the religious festivities that were awarded to them, 500 years ago. Every time, their chosen Cascamorras tries to reach Baza church unstained, but as all the young people of Baza await him covered in black paint, it's no wonder in five centuries time no Cascamorras has ever reached his goal.

As soon as the Guadix pilgrims approach Guadix, their Cascamorras is assaulted by hundreds of youngsters covered in black paint, and gets smeared with the oily substance. What's even worse, the Cascamorras gets the same kind treatment from his own people, upon returning to Guadix. As punishment for not being able to retrieve Our Lady of Mercy, the Cascamorras cover him in different kinds of paint. Via Link

Venice Regatta Storica

Every year the first Sunday in September, held in Venice Historical Regatta (Regata  ). The festival is held around the subsequent scenario: first, held a parade - Hundreds of residents in elegant Venetian costumes sit in the gondolas of various sizes and swim through a large column, and then arrange four boat races of various types. Hence the name - Regatta. It is noteworthy that, instead of medals, the winners presented with flags. Previously, except for flags, gave more and live pigs, but the World Organization for the Protection of Animals PETA banned this funny prize several years ago. More images after the break...

The Regata Storica is the main event in the annual "Voga alla Veneta" rowing calendar. This unique sport has been practised in the Venetian lagoon for thousands of years and today it is particularly well-known for the spectacular historical water pageant that precedes the race. Scores of typically 16th century-style boats with gondoliers in period costume carry the Doge, the Doge's wife and all the highest ranking Venetian officials up the Grand Canal in a brightly coloured parade. An unforgettable sight and a true reconstruction of the glorious past of one of most the powerful and influential Maritime Republics in the Mediterranean. The Regata Storica dates back centuries, probably as far back as the mid thirteenth century when the Serenissima needed to train the crews of its huge navy in the art of rowing.

Today there are four races divided in terms of age and type of craft. The best known and most exciting of these is the "Campioni su Gondolini" race, where a series of small, sporting gondolas fly down the Grand Canal to the finishing line at the famous "machina", the spectacular floating stage located in front of the Ca' Foscari palace. Via Link

Top 10 Generals of Western History

In our modernized, mechanized age of warfare, where decisions are made by civilians, officers far from any line of combat, congressional committees, and unknown military strategists in committee, an army is a faceless thing. For the last six decades, the idea of massed armies doing battle has been considered a curiosity of the past, and warfare is often viewed more as an endemic state of some sort rather than a series of events.

Once, however, responsibility and consequence were not so diffused. Brilliant strategic, tactical, and logistical minds had immediate and total control of large armies, and those armies became victorious or defeated because of one man's ability. In our attempt to survey the great generals of history, we must limit ourselves, or at least agree to common terms. For the purposes of this list, those eligible for inclusion must have been field commanders, with undeniable autonomy in their battles; no armchair generals or errand boys here.

10. Attila the Hun

Leader of the Hunnish empire that stretched from the borders of modern day France to the steppes of Russia, this thorn in the side of both Roman and Byzantine empires assembled a massive force of all the tribes and nations traditionally viewed as provincial savages – Huns, Goths, Ostrogoths, Vandals, and many more, and nearly conquered mainland Europe. In the template of other "barbarian" conquerors to come after him, like Genghis Khan, he showed the lie of assumed Western superiority; and whenever your enemies names you "the Scourge of God", you can assume you've proved yourself a respected threat. More images after the break...

9. Frederick the Great

Frederick II of Prussia was a student of modern warfare, and later its guiding voice in the late 18th century. He modernized the army of his disjointed pseudo-German kingdom, and fought continuous wars against Austria, the dominating power of the Holy Roman Empire at the time. Known for both his books and treatises on warfare, as well as leading troops into battle personally (he had six horses shot from under him), Frederick was a force to be reckoned with

8. George S. Patton

The most controversial figure of the Allied forces in WWII, Patton himself may have believed himself to be reincarnated from more ancient warriors, carrying their bravery and experience into his battles. A promising early career helping Pershing hunt Pancho Villa jumpstarted Patton into the armored corps, where he became a mentor to Eisenhower (later promoted over his head). In WWII, he gladly used the Germans' blitzkrieg against them, using the maneuverability of American armored units to out maneuver German lines and gaining large amounts of ground over short periods of time. His infamous incidents, including troops under his command executing more than one massacre, and Patton's slapping of a supposedly cowardly soldier in a field hospital, contributed to his decline, but more than anyone else, he led the Allies to victory in Europe.

Notable contemporaries: Benard Montgomery, British general and competitior; Erwin Rommel, Nazi tank commander and adversary

7. Joan of Arc

 The maid of Orleans is the only commander on this list to have had to share command in even her finest moments of victory, but as she is also the only woman, one feels an exception is in order. A French peasant girl who claimed visions from God, she traveled to Charles II, the French king losing the war to the English. Though she was hampered by skepticism at first, Joan influenced several important French victories, leading charges personally, and inspiring French troops to renewed fervor. Tried and executed by an English court for witchcraft, she was later exonerated, beatified, and made the patron saint of France

6. Julius Caesar

 The famed consul of Rome was perhaps the ablest of the late Republic's military leaders, vying with his co-consul, Pompey for glory in subjugating territory to Rome's expansionist will. His campaign against the Gauls is still required reading in many military academies, and his defeat of Pompey nearly granted him the kingship of firmly republican Rome. The political and personal treachery that ended his life and provided the opportunity for his nephew, Octavian, to become emperor, is legendary, but Caesar's successes were more reliant on the loyalty and victory of his armies than political maneuvering.

Notable contemporaries: Pompey the Great (adversary), Marc Antony (protégé)

5. George Washington

 Washington was the pivotal, and probably most successful, leader of the American revolutionary forces vying for independence from the British Empire. Though ably assisted by several subordinates (including Benedict Arnold, whose military acumen has been overshadowed by his famous betrayal), Washington proved the uniting force of the Continental Army, leading it to victory at Trenton and Yorktown, and holding the piecemeal forces together in the hard winter at Valley Forge. Being elected President twice without serious opposition seemed the least Americans could do for their war leader

4. Robert E. Lee

Lee, perhaps the most successful commander in history against numerically and materially superior forces, was the gentle genius in charge of the Army of Northern Virginia and most Confederate forces during the Civil War. He developed a reputation of near omniscience among both enemies and allies, and soundly thrashed Union forces soundly on numerous occasions. His losses, few as they were, were generally more devastating to his opponents than himself, and Ulysses S. Grant, the only general to successfully corner Lee, was forced to adopt a strategy of attrition, rather than any attempt to outfight Lee.

3. Salah ad Din

Saladin, as he is known in our language, was the most outstanding leader of the Crusades, hampering the fledgling crusader states and European invasions with equal aplomb. Known for his calm and rationality, his lack of fanaticism, and his respect for his opponents, he conquered Syria, Egypt, and most of modern day Israel steadily and without great difficulty. He was enormously respected by nearly all of his rivals, and maintained an epistolary friendship with Richard the Lionheart, sending him gifts, horses, and his own physician.

2. Hannibal Barca

The most feared opponent Rome ever faced, this Carthaginian general was raised to the task of defeating the Romans from early childhood by his father, Hasdrubal. Hannibal abandoned previous Carthaginian tactics of passive naval superiority, and marched a force on elephants over the Italian Alps. Defeating the Romans at nearly every battle he fought, he made a Roman general, Quintus Fabius Maximus, famous merely for being able to delay Hannibal's advance without enormous loss of life (Fabius was granted the title "Cunctator", or delayer, by the Roman senate). At Cannae, Hannibal's forces, cobbled together and suffering from losses, routed an enormous Roman army, killing or capturing upwards of fifty thousand enemies. Eventually defeated by Scipio Africanus and deserted by his government, he remained a scourge the Romans invoked to justify razing Carthage.

1. Napoleon Bonaparte

Born a Corsican, Napoleon became by far the most able general of the modern age, rising from obscurity during the Revolution to Consul and Emperor of the French Empire which spanned from Madrid to Moscow and from Oslo to Cairo. Originally an artilleryman, he led campaigns that conquered the Italian States, Austria, Egypt, Prussia, Spain, the Netherlands, Swedish Pomerania, parts of the Caribbean, and large swathes of Russia. Leading brilliant campaigns, using concentrated force in lightning strikes on the field, developing independent and complete army corps (a system still modeled today), installing puppet rulers, conscripting troops from each nation he subdued, and inspiring a host of marshals who were all able tacticians themselves (Murat, Massena, Bernadotte, Ney, and many others), Napoleon revolutionized warfare. No less than four international alliances of powers were required to bring his empire to its knees, and without the simultaneous pressure or Russian winter, British naval domination, Spanish guerillas, and Wellington's stolid and unbreakable Anglo-Spanish-Portuguese Army, very likely Bonaparte would have sat astride the his European conquests for years to come.

Sadly, this list cannot be exhaustive; our knowledge comes to us through dubious historians, and a mythos that may deny some great leaders their due. Notables who missed the top ten by a hair: Alexander the Great, who conquered most of Southeastern Europe, Asia Minor, and large parts of India in a single sweeping campaign, before dying in tears that "there were no more worlds to conquer"; Genghis Khan, whose horde took most of China and Russia; Charlemagne, the first Holy Roman Emperor, who took Western Europe in the late Dark Ages, defeating native tribes, isolated kingdoms, and Moorish conquerors alike; and of course, contemporaries and rivals of those in the top ten. Wellington, Jackson, Pericles, Leonidas, Grant, Pompey, Garibaldi, and Tokugawa all played their roles, and should not be underestimated lightly. But the ten we have inscribed are perhaps the most iconic, representative, and beloved (or feared) of conquerors, a breed of men that knew the direst times of human history, and thrived in them. We shall not see their like again.